My first summer internship at Haddad Dealerships of The Berkshires was a richly rewarding experience, so I am ecstatic that I was given the opportunity to come back. The skills that I acquired during my time in the BDC have proven to be very valuable in building a resume, as well as helping me narrow down my career path. I would say that the most crucial part of the internship was the marketing experience I gained from running a few of Haddad’s many social media accounts. Promoting the annual Haddad Sock Game and The Haddad 600 took a great deal of creative thinking, and required me to learn how to effectively and interactively communicate to a large audience of customers. I learned a great deal about search engine optimization through writing blog posts like these, and I was introduced to HTML through creating a brand new set of email templates for the BDC and sales consultants. While the experience was valuable, we also managed to fit in quite a bit of fun. We traveled to the summit of Mount Greylock and other scenic locations around the Pittsfield area to take pictures that were used for the Haddad website’s call- to-action buttons; I even had fun choosing where to order lunch among the many great options here in The Berkshires, Hot Harry’s in Dalton being my first choice.
This time around, I look forward to learning some management skills, and continuing to learn my way around DealerSocket and all the other tools that help each of the Haddad Dealerships function. Effective communication between the dealerships’ is absolutely essential to maximizing sales, so as my area of study, I hope to take what I learned from communication courses at UMass Amherst and apply them in a way that benefits Haddad. Working in the BDC has been my first real opportunity to connect my studies with an actual job, which has made the actual experience of going to a university feel more valuable than I once thought.
While I’m proud of my accomplishments so far, more than anything I am excited to continue learning through experience and unlock my full potential; I am confident that the BDC at Haddad is conducive to doing exactly that. I am greatly looking forward to spending another summer at Haddad Auto, and I know that I will leave here in September with a more developed skillset, more experience, and a determination to find myself a career where I can utilize all the skills that I have worked so hard to learn. I owe a lot to Shannon and the whole team here at the BDC for getting me this far, but I certainly have a lot more to learn and I have never felt readier!