Did you know that 77% of dog owners say that having pet-friendly features available on a vehicle would make a difference in their decision to buy it or not? According to a recent survey conducted by Nissan, it’s true! As a result, Nissan has taken the words of its pet-loving customer base to heart and decided to make the Nissan Rogue Dogue Concept, a project vehicle it debuted in New York, to better appeal to dog owners all around the world who want something more accommodating for their furry family members.
Dog-friendly features in the Rogue Dogue include a padded cargo area with easy clean-up, a clip-on safety harness, a loading ramp for the cargo area, and even spill-proof water bowls and food dispensers. A special safety hammock is offered, too, along with a canine first-aid kit and a shower and dryer that allow you to clean off your pet before letting them get into the car. By providing a safer in-car environment for Fido along with a number of amenities, Nissan is hoping to give pet owner a little extra peace of mind.
The Rogue Dogue Concept debuted on the New York Auto Show stage as an answer to the survey’s statistics that 83% of dog owners agree that they want their beloved pet to be as safe and comfortable in their vehicle than they are. Dennis McCarthy of Vehicle Effects in California states, “Everything we built into the Rogue Dogue project is actually very possible to add to a production Rogue,” so you may be seeing “Dogue”-friendly options at Haddad Nissan soon.